11/21/2023 0 Comments Linkedin live raleighIt’s important to produce content that your audience will vibe with. Source: Hootsuite LinkedIn Live best practices Choose a relevant, engaging topic for your audience This can be great for attracting even more engagement from viewers who weren’t able to watch as it was broadcast. After this, LinkedIn will automatically post the video of your stream to your feed. Make sure you hit the end broadcast button when you’re finished. This way, you can quickly troubleshoot and solve the problem with minimum disruption to your broadcast. Now you have everything set up to launch your LinkedIn Live stream… there’s only one thing left to do: hit the broadcast button and start LinkedIn Live streaming!Īre you experiencing a glitch in your stream right off the bat? We recommend keeping the contact details of the third-party broadcasting platform’s support team on hand. Include some subtle branding in the background, like a mug with a logo. Background: Make sure your surroundings look clean and professional.Body language: Face the camera, smile, and relax.Audio: Always do a sound check before going live.Camera quality: The higher the quality, the better! (The rear camera of your phone will provide a higher resolution than the front-facing camera.).Camera position: Get close, but not too close.Lighting: Bright, natural-looking light is best.Outside of that, you’ll need to optimize your setup to ensure your LinkedIn Live video runs as smoothly as possible: Ideally, you want an upload speed above 10 mbps. Optimize your setupįirst things first: check your internet speed. Oh, and remember to let your coworker know as soon as you start the steam, so there’s no delay in staying on top of viewer interaction. Why do we recommend this? Because monitoring comments is a super important way to keep your viewers engaged, generate conversations that are a two-way street, and build community. We recommend looping in a fast-typing coworker to monitor comments as they come in, so you can focus on producing the best content possible. Get supportĪs anyone who’s gone live will tell you: it’s challenging to respond to comments while you’re talking. Here, you can choose the name for your Live video and organize the timezone, date, and start time.Īfter you create your Live video event on LinkedIn, go back to your third-party broadcasting platform and connect the broadcast to the event. Ready to go live on LinkedIn? Navigate to your LinkedIn page’s admin view to create your live event. If you get stuck, there’s helpful information on the LinkedIn website. Ensure that you read the instructions carefully. The steps for connecting your streaming service to your LinkedIn account can vary. Once you’ve decided on the right third-party tool, you’ll need to hook it up to your LinkedIn page. Connect the tool to your LinkedIn account However, for beginners, we recommend Socialive or Switcher Studio. Sign up for a third-party streaming toolįor a seamless experience, LinkedIn suggests choosing from one of their preferred partners. Why? Because two screens will give you the freedom to conduct the live stream video and monitor and moderate live comments that come through - a must-do to connect with your audience, create community, and build a conversation. Make sure that you have at least two devices on hand before you stream To create your first LinkedIn Live broadcast, follow these simple steps: 1. If there is a drop-down menu, you can go live. If you (or your organization) feel that you match these criteria, find out if you have access to LinkedIn Live by tapping the “Event” button from your home screen. Because nobody likes breaking the rules, right? Adherence to LinkedIn’s Professional Community Policies. LinkedIn Live isn’t supported in mainland China. You need more than 150 followers and/or connections to use LinkedIn Live. How to go live on LinkedInīefore we hop in, it’s important to note that LinkedIn Live is only available to pages that meet certain criteria, including: Bonus: Get the same Foolproof LinkedIn Live Checklist Hootsuite’s social media team uses to ensure flawless live videos-pre, during, and post streaming.
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